Branding · 2024 — 2025
The Great Chepsaita Cross Country
Two-year venue branding partner for Kenya's flagship cross country event — a World Athletics gold-level race held each December on the Chepsaita escarpment outside Eldoret.
- Client
- Homeboyz Entertainment (Organiser: Golazo)
- Location
- Chepsaita, Eldoret, Kenya
- Category
- Branding
- Year
- 2024 — 2025
Case Study
01 — The Challenge
Brand a wide, open-air mountain venue so that every camera angle — start line, finish gantry, podium, spectator stands — reads as one unmistakable Chepsaita identity for broadcast, sponsors and the 50+ partner brands on the wall.
02 — The Solution
We built the visual system around the event's deep navy, orange and gold palette and rolled it across every spectator-facing surface: a large overhead FINISH gantry, podium stage with full sponsor fascia, partner & sponsor LED wall, start banners and branded breechers.
03 — Execution
- Fabricated and branded the overhead FINISH gantry with integrated LED ribbon
- Podium stage build with branded riser, fascia and tiered sponsor logo wall
- Partners & Sponsors backdrop wall with side towers carrying 25+ logos
- Start-line banners, course branding and spectator breecher facias
- Two consecutive editions delivered on-site in Chepsaita (2024 & 2025)
04 — Outcome
- +
Consistent on-camera brand presence across all broadcast and press angles
- +
Single visual system covering start, course, finish, podium and spectator zones
- +
Retained as venue branding partner for two consecutive editions
Gallery — 5 frames
On-site documentation
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