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Events · 2023
Event Branding Experience
Full identity rollout for a two-night outdoor music and brand festival.
- Client
- Pulse Festival
- Location
- Ngong Road, Nairobi
- Category
- Events
- Year
- 2023
Case Study
01 — The Challenge
Tie a sprawling festival site — main stage, sponsor activations, F&B, signage — into one identity that read at any distance.
02 — The Solution
A bold mark, a high-contrast palette and a printing kit-of-parts deployed across every surface from wristbands to the 12m main-stage screen.
03 — Execution
- Main stage design and screen content system
- Sponsor activation builds across 9 partners
- Signage, wayfinding and large format banners
- On-site brand stewardship for both nights
04 — Outcome
- +
22,000 attendees across two nights
- +
Trended #1 on local social for the weekend
- +
Three sponsors renewed for the following edition
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