Nairobi City Marathon

01 — The Challenge

Brand a sprawling open-air city venue into one unmistakable 'Feel the Pulse of NBO' identity that reads on camera, on broadcast and from across Uhuru Park.

02 — The Solution

We rolled the marathon's electric blue, magenta and navy palette across every athlete and spectator touchpoint, anchored by the 'I DID IT!!! 2026' finisher moment.

03 — Execution

• Branded Start and Finish pylons with full sponsor lock-up
• Overhead FINISH gantry calling 10KM / 42KM / 21KM / 5KM lanes
• Medal Award podium with 'I DID IT!!!' arch and tiered steps
• Entertainment stage backdrop, wings, fascia and DJ riser
• Participants' photo-ops stage and step-and-repeat wall
• Three consecutive editions delivered on-site (2024, 2025, 2026)

04 — Outcome

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  One cohesive brand environment across start, course, finish and podium

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  Consistent on-camera sponsor visibility for 15+ partner brands

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  Retained as venue branding partner for three consecutive editions