Branding · 2024 — 2026
Nairobi City Marathon
Three-year venue branding partner for the Nairobi City Marathon — the city's flagship 42KM, 21KM, 10KM and 5KM road race, run through the CBD and finishing at Uhuru Park.
- Client
- Homeboyz Entertainment (Organiser: Golazo)
- Location
- Uhuru Park, Nairobi
- Category
- Branding
- Year
- 2024 — 2026
Case Study
01 — The Challenge
Brand a sprawling open-air city venue — start pylon, finish gantry, podium, entertainment and photo-ops stages — into one unmistakable 'Feel the Pulse of NBO' identity that reads on camera, on broadcast and from across Uhuru Park.
02 — The Solution
We rolled the marathon's electric blue, magenta and navy palette across every athlete and spectator touchpoint, anchored by the Nairobi City Marathon mark and the 'I DID IT!!! 2026' finisher moment — sponsor logos integrated cleanly into every surface.
03 — Execution
- Branded Start and Finish pylons with full sponsor lock-up
- Overhead FINISH gantry calling 10KM / 42KM / 21KM / 5KM lanes
- Medal Award podium with 'I DID IT!!!' arch and tiered steps
- Entertainment stage backdrop, wings, fascia and DJ riser
- Participants' photo-ops stage and step-and-repeat wall
- Three consecutive editions delivered on-site (2024, 2025, 2026)
04 — Outcome
- +
One cohesive brand environment across start, course, finish and podium
- +
Consistent on-camera sponsor visibility for 15+ partner brands
- +
Retained as venue branding partner for three consecutive editions
Gallery — 7 frames
On-site documentation
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