All work
Branding · 2024
Product Launch Activation
A flagship product reveal staged inside a custom retail pop-up with full press and influencer programming.
- Client
- Halo Beauty Co.
- Location
- Westlands, Nairobi
- Category
- Branding
- Year
- 2024
Case Study
01 — The Challenge
Launch a hero product in a saturated category and give it a physical home that influencers would actually want to shoot in.
02 — The Solution
A monolithic, glowing pedestal room — sculptural enough to read in a single frame, intimate enough to hold a 40-person reveal.
03 — Execution
- Custom CNC-milled pedestals with internal lighting
- Mirror polished walls and acoustic treatment
- Branded press kits, large format wall graphics and signage
- Two-week activation programming and run-of-show
04 — Outcome
- +
4.2M organic impressions in launch week
- +
Sold out launch inventory in 9 days
- +
Featured in three regional design publications
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