Events · 2025
AgriFin Learning Event — Data-Driven Innovations & Investments
Mercy Corps AgriFin's flagship Agrifin Learning Event (ALE) — a continental agriculture workshop and innovator exhibition under the theme 'Harnessing intelligence to build sustainable, investable Agri-Food Systems'.
- Client
- Ad Media Communications (for Mercy Corps AgriFin)
- Location
- Radisson Blu Hotel, Upper Hill, Nairobi
- Category
- Events
- Year
- 2025
Case Study
01 — The Challenge
Translate AgriFin's data-driven agriculture agenda into a fully fabricated experience — a hero plenary stage, a 15+ stand innovator exhibition, breakout wayfinding and delegate collateral — all unified under one Mercy Corps × ALE identity inside the Radisson Blu ballroom.
02 — The Solution
We built a deep-green plenary stage anchored by twin lit leaf sculptures, a clean white exhibition village for partner agritech brands (Busara, ePROD, Kifiya, Loop, AgNexus, AgriBORA and more), and a green-and-red breakout wayfinding system in the Mt. Elgon and Mt. Kenya rooms.
03 — Execution
- Stage and FOH fabrication — hero backdrop, twin illuminated leaf sculptures and branded lectern
- Full exhibition village — 15+ branded innovator plinths with Mercy Corps × ALE lock-up
- Side LED screen surrounds and 'Innovations · Data · Finance' agenda plinths
- Registration desk, attendee collateral and QR-coded programme easels
- Breakout room wayfinding (Mt. Elgon, Mt. Kenya) with session schedules
04 — Outcome
- +
Single Mercy Corps × ALE identity across plenary, exhibition, breakouts and registration
- +
Premium ballroom environment that gave 15+ partner agritechs equal stand presence
- +
Delivered end-to-end fabrication, print and install at Radisson Blu Upper Hill
Gallery — 7 frames
On-site documentation
Next project