Branding · 2023 — 2025
Sirikwa Classic — World Cross Country Tour Gold
Venue branding partner for the Sirikwa Classic — Eldoret's World Athletics Gold-level Cross Country Tour event, hosted at Lobo Village since 2023, headlined by a half marathon and shorter races.
- Client
- Homeboyz Entertainment (Organiser: Golazo)
- Location
- Lobo Village, Eldoret
- Category
- Branding
- Year
- 2023 — 2025
Case Study
01 — The Challenge
Brand a wide-open cross country venue at Lobo Village so every camera angle — start pillars, finish gantry, podium and media stand — reads as one cohesive Sirikwa Classic identity across the World Athletics Gold tour broadcast.
02 — The Solution
We anchored the build on the event's signature cyan-teal and white palette, then rolled the Sirikwa Classic mark, Absa lock-up and full sponsor wall across the start pillars, the FINISH gantry, the Medal Award podium and the media stand.
03 — Execution
- Branded start pillars and overhead FINISH gantry with live timing strip
- Medal Award podium stage with tiered 1-2-3 risers and full sponsor fascia
- Fabricated media stand and LED screen surround with sponsor wings
- World Athletics Gold-level badge integrated across every key surface
- Multi-edition delivery on-site at Lobo Village, Eldoret (2023 — 2025)
04 — Outcome
- +
One consistent Sirikwa Classic identity across start, finish, podium and media zones
- +
Clean on-camera sponsor visibility for Absa, Nike, Coca-Cola, Athletics Kenya and partners
- +
Retained as venue branding partner across multiple editions of the Gold tour event
Gallery — 9 frames
On-site documentation
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