Dell Technologies Partner Power Day

01 — The Challenge

Translate Dell, Windows 11 and Redington into one disciplined brand environment inside a luxury ballroom — premium enough for partners, technical enough to merchandise the Dell Pro, Dell Pro Max and PowerStore 3200Q lineups.

02 — The Solution

We built a deep navy and Dell-blue product expo: an LED-backlit Dell Technologies arch, a row of illuminated product plinths for Dell, Dell Pro and Dell Pro Max, branded PowerStore towers, a banqueting setup, and acrylic feedback totems with QR codes.

03 — Execution

• LED-backlit Dell Technologies Partner Power Day entrance arch
• Illuminated product plinths for Dell, Dell Pro, Dell Pro Max and PowerStore 3200Q
• Tower banners — 'When we work together we win together' — across foyer and ballroom
• Branded registration desk and step-and-repeat backdrop wall
• Acrylic QR feedback totems and partner light-box signage (Dell / Windows 11 / Redington)
• Banqueting layout, AV stage with circular LED visual and table dressing

04 — Outcome

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  Cohesive Dell × Windows 11 × Redington identity across every guest touchpoint

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  Premium ballroom experience aligned with Dell Technologies global brand standards

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  Delivered end-to-end fabrication, print and on-site set-up at GLEE Hotel Runda