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Branding · 2024
Office Branding Project
End-to-end environmental branding across a new 2,200sqm headquarters.
- Client
- Goticarx Logistics
- Location
- Upperhill, Nairobi
- Category
- Branding
- Year
- 2024
Case Study
01 — The Challenge
Turn a generic floorplate into a recruiting tool — a space that signals ambition the moment a candidate walks in.
02 — The Solution
A graphic language built on the brand's geometry, applied with restraint: oversized wall typography, branded reception, wayfinding and meeting room identity.
03 — Execution
- Reception feature wall and 3D logo build
- Wall graphics across 14 meeting rooms
- Wayfinding, door signage and printed collateral
- Office-wide install over two weekends
04 — Outcome
- +
60% reduction in candidate drop-off post-interview
- +
Featured in their 2024 employer brand campaign
- +
Awarded a follow-on Mombasa office rollout
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