Events · 2023 — 2025
Redington Crescent Nights — Ramadhan Iftar
Three-year creative partner for Redington's annual Crescent Nights Iftar gathering — a Ramadhan celebration hosted for partners across Nairobi and Mombasa under the SANAA Avenue programme.
- Client
- Redington (SANAA Avenue) — Dell Technologies Authorised Distributor
- Location
- Kingfisher Nest & Mövenpick, Westlands · English Point Marina, Mombasa
- Category
- Events
- Year
- 2023 — 2025
Case Study
01 — The Challenge
Build a Ramadhan environment that feels reverent and celebratory at the same time — Dell, Huawei, AWS and Kaspersky branding integrated without breaking the spiritual register of the evening.
02 — The Solution
We anchored the identity on deep midnight purple, gold lantern light and Khaleeji-style geometric arches. Mirror-gold lasercut mihrab screens, Ramadan Mubarak pylons, a hero Crescent Nights backdrop and an LED stage proscenium framed by lit arches.
03 — Execution
- Hero Crescent Nights step-and-repeat backdrop with Iftar invitation copy
- Twin gold Ramadan Mubarak pylons (Arabic + English) flanking the entrance
- Mirror-finish lasercut mihrab arch screens with warm fairy-light wash
- LED stage wall framed by twin geometric arches for keynote moments
- Sponsor lock-up — Dell Technologies, AWS, Huawei, Kaspersky — across every surface
- Three consecutive editions delivered across Nairobi & Mombasa (2023, 2024, 2025)
04 — Outcome
- +
Single Crescent Nights identity replicated across three cities and three editions
- +
Premium Ramadhan setting that respected the occasion while showcasing partner brands
- +
Retained as Redington's Ramadhan experience partner three years running
Gallery — 7 frames
On-site documentation
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